SPONSR helps UK companies get the most from what they spend on motorsport. We get your name in front of more people at more races, we manage it all through the season, and we account for every pound of it properly. From one race to a full season.
Most companies that sponsor motorsport do it because somebody at the business loves racing, or knows a driver, and the money goes to that one driver or team. That's a perfectly good reason to be involved. The problem is what happens afterwards. The name goes on one car, the car has whatever season it has, and at the end of the year nobody can really say what the company got for its money.
SPONSR exists to organise that spend properly. We work out where your name should be, whether that's one car at one race or a spread of cars and bikes across a whole season, and we put it where the people you want to reach are actually watching. We manage the whole thing so you're not the one chasing a team for photographs, and we account for all of it, so your finance director can see exactly what ran, where and when.
Here's the thing most people don't realise about backing one driver: the budget that goes on one car could put your name on several. Not necessarily bigger positions, but more of them, across more than one championship, at the circuits nearest to where you actually trade. We work that spread out with you before anything is agreed, and your proposal names every car, bike and position on it, so you know exactly what you're buying before you sign.
And it isn't restricted to one championship, or even one type of racing. A package can put your name on single-seaters, GT cars, touring cars, cup cars and superbikes, so your brand is in front of everyone who loves the sport, not just the people who follow one series. If it's bikes you're interested in, or you'd like to take your guests to a World Superbike weekend, tell us and we can build that into the package. If you'd rather your name was at your local circuit for every kind of racing that visits it, we can do that too.
And if one of those machines has a bad weekend, the rest of your season carries on without it.
If you're backing a driver because you know them, that's a good reason and we'd never ask you to stop. But look at what you've actually bought: one car, one set of results, and if it goes into the gravel on the Saturday your advertising for that weekend goes with it. Spreading the same money across a few cars and bikes, in more than one championship, means no single machine is carrying your whole year.
Ask most sponsors who's responsible for them on the day and they'll struggle to answer. Who's got the guests' tickets? Who's taking the photographs? Who sends you anything afterwards? Usually it falls to the driver, who has a race to think about. When you come through us there is one person whose job that is, and it isn't someone about to put a helmet on.
Sponsorship is easy to pay for and very hard to check up on, because it all happens at circuits you might never visit. So we write it all down. You get a proposal with real deliverables in it before you spend anything, and then a report every quarter showing what ran, where and when, with the photographs and the invoices to match. It's the kind of record your accountant can actually work with. There's more on the Accountability page.
Once the proposal is agreed, the drivers, teams, circuits and photographers all deal with us rather than with you. We sort your guests' tickets, passes and parking well before race day, we plan the photography rather than hoping somebody remembers to take some, and the material comes back to you dated and filed so you can use it in your own marketing. If something changes during the season, or a placement is missed, you'll hear about it from us first, along with what happens about it under your agreement.
If you're already sponsoring a driver or a rider, tell us what you're getting from it and what you're having to chase. We can organise the advertising, the content and the race days around what you've already got, and nobody is going to ask you to drop your driver.
You don't need a driver and you don't need to know anything about racing. Tell us who your customers are and roughly what you'd like to spend, and we'll explain the options in plain English.
If you're the one racing and you're looking for sponsors, there's a page for you as well: Looking for sponsorship.
The SPONSR Business Club is the part people tend to underestimate. It's an introduction service for the businesses we work with. We use AI to profile every member business, so if we understand your company we understand everyone else's too, and we can see when another member is a genuine fit for you. When there is one, we ask both sides whether they'd like an introduction. When they would, we arrange the meeting, often on a race day, and follow it up afterwards. Nobody gets handed a room full of strangers and told to network.
1. A conversation. You tell us about your customers, what you're trying to do and roughly what you'd like to spend. No pitch, no pressure.
2. A proposal, in writing. It names the cars, the bikes, the positions, the race days and the price. Nothing is agreed until you've read it.
3. We organise the agreed work through the season. You deal with one contact, and everyone else deals with us.
4. A quarterly report. What ran, where and when, with the photographs and invoices behind it.
Bring customers, staff or suppliers along to a race weekend. We arrange the tickets, the passes, the parking and the hospitality, and we confirm exactly what's included before you book, so there are no surprises on the day.
Tell us what you have in mind and we'll talk it through with you. The proposal and the price come in writing before you commit to anything.