You don't need to know anything about racing.
Start with the people you want to reach and the budget you have in mind. We'll explain what's available, what it would cost and whether it's right for your business, and then we'll put it in writing.
It looks harder to get into than it is.
From the outside, motorsport sponsorship looks like a closed shop. There are no prices anywhere, there's no obvious person to ring, and most people assume it's only for national brands with a marketing department. So most businesses never ask.
The reality is a lot simpler than that. Businesses of every size carry their name on cars and bikes around the country, under written agreements, at a price they saw before they signed. You don't need a driver and you don't need to know anything about racing. All we need from you is roughly what you'd like to spend and where your business trades, and we take it from there.
Brands Hatch · Donington Park · Oulton Park · Snetterton · Cadwell Park
There's probably a circuit closer than you think.
British circuits run race meetings most weekends from spring to autumn, and the crowds come from the towns and cities around them. If your customers are in the north-west, your name can be at Oulton Park; if they're in Kent, at Brands Hatch. We put your name at the circuits closest to the people you want to reach, and a circuit hosts every kind of racing through the year, so your name can be there for the single-seaters, the GT cars, the touring cars and the superbikes, not just one of them.
It does the same job as a box at the football.
If your company already takes a box at the football, or runs a golf day for customers, a race day does the same job. It's a good day out for customers and staff, with your name on the racing as well as on the invitation, and it tends to be the day people talk about afterwards.
Race days can be part of a campaign or booked on their own. Either way, what's included is confirmed in your proposal before you book.
How we build it around your business.
We start with your customers. Where they live and work, and what you'd like the sponsorship to do for you, whether that's local awareness, material for your own marketing, or contact with other businesses.
Then your budget. A figure or a range is fine at this stage. We use it to work out which cars and bikes could carry your name and where they race, and we'll tell you honestly what it buys.
Placements chosen deliberately. British racing runs from club championships up to national series, on four wheels and two. Your campaign takes agreed positions in the championships that suit your business, cars, bikes or both, and the proposal names every one of them.
Content with the rights agreed. Photography and clips of your name running, for your website and your socials. What you get and how you can use it is agreed up front, not argued about afterwards.
Introductions, if you want them. The Business Club profiles every member business with AI and puts your company in front of the ones where there's a genuine fit. See Business Club.
A record afterwards. Your quarterly report shows what ran, where and when, with the photographs and invoices behind it.
If it isn't right for you, we'll say so.
We read every enquiry and talk it through with you before anything is written down. Then you get a proposal and a price, in writing. And if we think motorsport isn't going to work for your business, we'll tell you that plainly rather than sell you something that won't.
Start with your customers.
We'll explain the rest.
Tell us who you want to reach and roughly what you'd like to spend, and we'll tell you plainly what that buys.